What to expect?
Technical flaws
404 error page
404 page is missing
Alarmingly, your website lacks a 404 error page, leaving visitors and search engines in a lurch.
How crucial is a proper error page?
In the unpredictable realm of the web, visitors or search engines can sometimes stumble upon non-existent pages. It’s imperative to guide them with a dedicated 404 error page, signalling that the link is defunct. A well-crafted 404 page not only clarifies the error but also provides alternative paths for uninterrupted browsing. Ensure the error URL consistently returns a 404 status code to maintain search engine clarity.
Favicon
Favicon is missing
A key branding element is absent from your website: there’s no favicon displayed in the browser’s top bar.
The significance of a favicon and crafting it right
A favicon is a miniature representation of your logo or another symbolic image that echoes your brand’s identity. This tiny icon, visible in the browser’s top bar, serves as a quick visual cue for users, especially when juggling multiple tabs. Integrating a favicon not only elevates your branding but also enhances user navigation experience.
SSL certificate
SSL certificate is not valid
Alarm bells are ringing: your website lacks a valid SSL certificate, making it vulnerable. Without the robust protection of HTTPS encryption, both users and browsers might perceive your site as a potential risk.
The pivotal role of an SSL certificate
An SSL certificate is your website’s shield, ensuring all communication between users and your site remains encrypted and out of reach from prying eyes. With this certificate, you not only safeguard sensitive data but also bolster trust, assuring users that their information is in safe hands. Don’t give attackers a chance; prioritize encryption.
Responsiveness
The website is not responsive
Despite the evolution of the web, your website isn’t adapting well to various screen sizes, particularly mobile devices like tablets and phones.
The imperative of mobile responsiveness
With an increasing number of users accessing the web through smartphones and tablets, having a responsive website has become non-negotiable. A responsive design ensures that your content automatically adjusts and looks optimal on any device screen, ensuring a pleasant and effective user experience. Being mobile-friendly not only improves user satisfaction but can also positively impact search engine rankings. It’s high time to adopt a responsive design for a modern, user-centric web presence.
Cookies
Cookie consent bar does not exist
We noticed that your website processes cookies, but it doesn’t display a consent bar informing visitors about it.
The significance of a cookie consent bar on websites
Contact form
Contact form is not functional
Despite the presence of a contact form on your website, it seems to be malfunctioning. Upon attempting to send a test message, an error was encountered. This could mean you’re potentially missing out on feedback, queries, or business opportunities from visitors who can’t get through.
Importance of a functioning contact form
A reliable contact form is essential for seamless communication with website visitors. It should be straightforward, collecting only pertinent details. Once a message is submitted, users should get a confirmation, reassuring them their message is on its way. Ensuring your contact form works effectively is key to building trust and maintaining a professional online presence.
Social proof
No user reviews or ratings available
There are no user-generated reviews or ratings present on your site.
The role of user reviews and ratings in building trust
The role of user reviews and ratings in building trust Recommendation desc: User reviews and ratings act as powerful endorsements for your products and services. Visitors tend to trust peer feedback more than marketing messages, and showcasing genuine feedback can significantly boost conversions. Ensure you have a system in place to collect, review, and display user testimonials and ratings.
SEO
Domain authority:
95
Backlinks:
180 000
Referring domains:
180 000
Keywords:
180 000
Indexing of a web page
In order for a user to find a page in a search engine, it must first be found by a robot that is sent to explore it by a search engine such as Google. If this robot discovers your site and examines its content, it will save it in its database. The robot then decides whether your content on the site is beneficial enough to show it in search to other users. This process is called indexing.It is very important for search engine robots to be able to index all the pages of a site to be found by a user in a search. Search engines do not want to display administration pages, cart pages, duplicate pages, and other parts of the site that would not be of any benefit to users if they were displayed in search results.The determination of which pages to display is influenced by the commands in the robots.txt file, the robots meta tag, or canonicalization.
Web page is indexed correctly
Recommendation
1. If the number of indexed pages is many times greater than the number of pages on your site, you need to check the indexing of various pages and parameters in detail. It is likely that you are allowing indexing of pages that should not be indexed.
2. If the number of indexed pages is less than the number of pages on the site, you need to examine the non-indexed pages and find the reason why they are not indexed.
3. The Google Search Console tool will help you to find out the number of indexed and non-indexed pages. This tool will also give you the reason why specific pages are not indexed.
Robots.txt
The robots.txt file is located in the main directory of the web page. It is the first place a search engine robot will look to see what web pages it can or cannot index. Search engines don’t want to show administration pages, cart pages, duplicate pages, and other parts of the site that would not benefit users by showing up in search results.． The robots.txt file should be placed on every website.
Robots.txt file exists
Recommendation
1. The robots.txt file should contain an XML sitemap. Also this file should contain commands to disallow robots for administration, login, registration, cart, forgot password and other pages that we don’t need to index.
Meta title
The page title or Meta Title is one of the most important factors in search engine optimization. On every page, the Meta Title must be unique. The title should contain the most important keyword for that sub-page and your brand name at the end. The length of the Meta Title should be less than 60 characters.
Web page contains meta titles
Recommendation
1. Each URL should contain a unique Meta Title. Duplicates should be removed.
2. Meta Title length should be less than 60 characters. Longer titles should be shortened
3. The main keyword for the subpage should be placed in the title.
Meta description
The page description or Meta Desciption is important for SEO. The content of Meta Description should be a brief description of the subpage. The length of the text should be up to 160 characters and the text should be interesting for users. The search engine will decide whether the Meta Description content will be displayed in search or not.
Web page contains meta descriptions
Recommendation
1. Create an original and relevant Meta Description with a clear CTA (call to action) for each URL.
Heading tags
The H1, H2, H3 and other tags are the headings and subheadings of each section on the page. The H1 heading is the most important heading and there should only ever be one heading on the page. It should contain keywords that describe the subpage. The other subheadings should logically structure the page and should not be used in a haphazard way.
An example of a logical Hx structure might look like this:
H1
H2
H2
H3
H4
H2
H3
H4
Web page does not contain heading tags
Recommendation
1. Every single subpage should have one original H1 heading. In the case of longer text, subheadings H2, H3, etc. should also be used.
Sitemap
A sitemap or XML sitemap is a file that contains all the URLs of a site. Sitemaps are used by search engines for better navigation. Thanks to sitemaps, robots can discover pages that they would not find in a normal web crawl.
Sitemap exists
Recommendation
1. You can generate the sitemap in your CMS system.
2. Upload the sitemap to the robots.txt file so that robots can find it.
3. For a better overview of the site indexing, upload the sitemap to Google Search Console
Alt tags
Image alt tags indicate what is in a given image. Alt tags are useful for the visually impaired, who can use them to find out what is in the image. In SEO optimization, alt tags help search engines understand the meaning of an image and place it in the image section of a search.
Images do not contain alt tags
Recommendation
1. The alt tag should briefly describe what is in the image.
2. You fill in the alt tag in the CMS system or directly in the website code.
Page speed
First contentful paint:
14 s
Largest contentful paint:
20 s
Compressed images
Each image on your website is stored by the computer in a pre-selected code representation, called a format. Modern image formats such as WebP offer the same quality with a smaller size than older PNG or JPEG formats, which means faster downloads and less data consumed.
Images are not compressed
Recommendation
1. Compress images before uploading them
2. Use next generation formats such as WebP